"A good advertisement is one which sells the product without drawing attention to itself." – David Ogilvy

In today's world, with the majority of the advertisements being skipped, do you think you can create one which leaves a lasting impression? If yes, then PASSION gives you a stage which will put your practical and creative minds to test with three rounds full of innovative challenges never seen before. The event will test your directorial frame of mind and how efficiently you can portray yourself and capture it in your advertisement.


1. Teams must consist of a minimum of 2 and maximum 3 members.
2. Registration starts on the 17th August 2019 and ends on 8th September 2019
3. Team names should not reflect the name of the B-School or City where their college is located.
4. All members of a team should be from the same institute
5. Team members can be from any year (or combination of seniors and juniors). Students of part-time or executive MBA are not allowed to be the part of the registered team
6. No participant can be a part of more than one team for the same event.
7. Any number of teams can register from an institute
8. A team participating in multiple events should maintain the same name across all the events
9. Entries must be an original work of the participants. No entries will be accepted after the deadline
10. It is mandatory for all participants to carry college ID and at least one laptop per team
11. In case of any dispute, the decision of the judges and the organizing committee will be final
12. Teams who do not adhere to the rules and regulations can be disqualified at any stage of the event
13.Multiple registrations by a single participant may lead to cancellation of candidature.

Round 0

1. There will be an online quiz which will test the team's financial and business acumen
2. There will be no negative marking
3. This is an elimination round

Details of further rounds will be communicated to the qualifying teams.

For more details contact:
Aditya Kadam: +91 9039415640
Kanav Kaushal: +91 9466530933